People management:

perspective on the challenges and benefits of the application of virtual and augmented reality in organizations

Abstract

As a competitive advantage, new technologies are increasingly impacting most businesses and are being progressively applied in several areas, including Human Resource Management (HRM). Virtual Reality (VR) and Augmented Reality (AR) are innovative technologies with guaranteed potential in various fields, such as entertainment, health, education and industry. They emerge as emerging tools with numerous applicability to different sectors of activity due to their ability to simulate real environments, involving and interactivity, being promising tools to support HRM processes. The objective of this article is to analyze how companies use VR and AR technologies to improve their organizational processes, especially in the area of people management, based on an understanding of the characteristics of the organizations involved. Methodologically, this study was carried out based on bibliographical and documentary research. As for the investigation methods, the qualitative, exploratory study and the multiple case study method were used, through interviews with managers. The work brings understanding about the evolution of applied technology in the organizational environment, its impact on the organizational strategy and how it connects with the competence development process. The main contribution of the study was to show that VR and AR tools have been used in the organizational scope, showing themselves as a rejected resource, capable of keeping up with technological innovations and organizational competitiveness, in addition to exploring the need to think about ways to apply such innovations in People Management processes.